See which AI tools are driving real conversions — not just visits
Track 9 conversion types from AI referral traffic: trial starts, demo requests, signups, upgrades, quote requests, consultations booked, add-to-carts, purchases, and form submits. One snippet, a single data attribute, and you know exactly which AI tools are sending buyers.
Most teams know AI sends traffic. They don't know if it converts.
AI referral tracking tells you which AI tools send visitors to your site. But a session metric doesn't tell you whether those visitors started a trial, requested a demo, added something to their cart, or walked away. Without conversion data, you can't answer the question that actually matters: does being mentioned by ChatGPT translate into revenue?
AI Conversion Tracking closes that gap. Each of the 9 conversion types maps to a real business outcome, broken down by which AI tool sent the traffic, which page the conversion happened on, and whether AI introduced the customer or just assisted along the way.
Connect Google Search Console and you get a second baseline alongside AI referral data — organic impressions, clicks, and average position for the same time window. See whether AI is supplementing your organic search traffic or cannibalizing it, and where the two sources overlap on the same pages.
9 conversion types, built for every business model
From SaaS trials to ecommerce purchases to agency consultation bookings — each type is tracked separately and broken down by AI source.
Trial Start
trial_start
Free trial or product trial initiated
SaaSDemo Request
demo_request
Demo booking form submitted or CTA clicked
SaaS · AgencySignup
signup
Account created or registration completed
AllUpgrade
upgrade
Plan upgrade or upsell conversion
SaaSQuote Request
quote_request
Quote form or pricing enquiry submitted
Agency · LocalConsultation Booked
consultation_booked
Consultation or appointment scheduled
Agency · LocalAdd to Cart
add_to_cart
Product added to cart
EcommercePurchase
purchase
Order completed — value and currency tracked
Ecommerce · SaaSForm Submit
form_submit
Any other form submission: contact, newsletter, callback
AllEvery conversion traced back to the AI tool that sent it
When a visitor arrives from an AI tool, the source is identified and stored against every event they trigger — including every conversion. You can filter the entire conversion dashboard by AI source to see, for example, which conversions came from ChatGPT versus Perplexity versus Google AI Mode.
Journey classification adds another layer: whether AI was the first touchpoint (introduced), appeared somewhere in the path (assisted), or the only visible source (AI-only). Conversions inherit this classification, so you know how much of the decision AI actually influenced.
One snippet. One attribute. Done.
No tag manager, no custom events, no developer time beyond the initial install.
1Install the snippet once
<!-- AuthorityStack AI Tracking Snippet -->
<script>
(function(a,s,t){
a[t]=a[t]||function(){
(a[t].q=a[t].q||[]).push(arguments)
};
var sc=s.createElement('script');
sc.src='https://t.authoritystack.ai/as.js';
sc.async=true;
sc.dataset.key='YOUR_TRACKING_KEY';
s.head.appendChild(sc);
})(window,document,'as');
</script>2Tag elements with data-conversion
<!-- Trial start button --> <button data-conversion="trial_start"> Start free trial </button> <!-- Purchase with value --> <button data-conversion="purchase" data-conversion-value="49.99" data-conversion-currency="USD" > Complete order </button> <!-- Demo request form --> <form data-conversion="demo_request"> ... </form> <!-- Quote request link --> <a href="/contact" data-conversion="quote_request"> Request a quote </a>
No PII collected. Privacy-safe by default.
The tracking snippet does not collect names, email addresses, or any personally identifiable information. It identifies AI referral sources and session journeys without fingerprinting individual users.
Full tracking capabilities
One snippet, all conversion types
Install the tracking snippet once. Then add a data-conversion attribute to any element — buttons, links, forms — to start tracking that conversion type. No separate scripts, no tag manager required.
Tracks 12+ AI referral sources
Identifies which AI tool sent the visitor — ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, Google AI Mode, Grok, DeepSeek, Meta AI, and more — and attributes the conversion back to the source.
AI-introduced vs AI-assisted attribution
Every session is classified by journey type: AI-introduced (AI was the first touchpoint), AI-assisted (AI touched the session at some point), or AI-only. Conversions inherit the journey classification, so you know whether AI drove the decision or just appeared in the path.
Revenue tracking for purchases
For purchase conversions, pass the order value and currency as data attributes alongside the conversion type. Revenue from AI-referred purchases is broken out separately so you can see the direct commercial impact of AI visibility.
Phone and directions clicks for local businesses
Phone click and directions click events are tracked automatically from the snippet — no data attribute needed. These are surfaced separately in the dashboard for local businesses tracking AI-driven offline intent.
Per-page and per-source conversion breakdown
See which pages are converting AI visitors and which AI tools are sending the highest-value traffic. The dashboard breaks conversions down by source, page, journey type, and conversion type simultaneously.
Complete feature list
Available on all AuthorityStack plans
Start tracking AI conversions today.
AI Conversion Tracking is included on every AuthorityStack plan. Install the snippet, tag your conversion elements, and start seeing which AI tools are driving real business outcomes — not just traffic.