Your site says one thing. Your listings say another.
Compare your official brand description against any marketplace listing. Find the specific inconsistencies that fragment your AI entity profile and get exact fixes.
AI cites the brand it can clearly identify
AI systems build brand entity profiles by aggregating signals from every source they index — your website, Amazon listings, Google Shopping, Etsy, press mentions. When those sources describe your brand differently, the entity profile is fragmented. Fragmented entities get cited less confidently, or get attributed to competitors whose descriptions are more uniform.
The Marketplace Entity Checker compares your official brand description against any marketplace listing and finds the exact phrases where the two diverge — not a general audit, but a specific field-by-field comparison with quotes from both sources.
Not all inconsistencies are equal
Each mismatch is rated high, medium, or low based on how much it disrupts AI entity recognition. Fix high-severity first.
Core identity mismatch — brand name, primary category, or main claim stated differently. AI systems weight these heavily when building entity profiles.
Target audience, use case framing, or key feature described inconsistently. Causes AI to produce hedged or ambiguous citations.
Minor phrasing differences that create marginal entity noise. Worth fixing but not the primary citation blocker.
Six outputs from one check
Everything you need to understand the gap and close it — in one 20-credit run.
Consistency score
A 0-100 score calculated from the number and severity of mismatches between your official description and the marketplace listing. A score under 50 signals that AI systems are likely receiving conflicting entity signals from different sources.
Mismatch breakdown
Every mismatch is shown as a side-by-side comparison: what your site says in quotes, what the marketplace says in quotes, which dimension differs (brand name, product category, core claim, target audience, or key feature), its severity, and a specific explanation of how that inconsistency confuses AI entity recognition.
Entity signal strength
A split panel of strong signals (consistent language that helps AI recognize your brand across sources) and weak or missing signals (inconsistent terms that dilute your entity profile). Distinct from the mismatch list — signals that are present but thin also appear here.
Ranked recommendations
Specific, actionable fixes — not generic advice. Each recommendation names what to change and where. High-severity mismatches produce recommendations to update the marketplace listing, your About page, or your product description to match.
Two-sentence summary
An overall plain-language assessment of the consistency gap. Useful as a brief to share with a content or marketplace manager before making edits.
URL fetch or paste
Provide a marketplace URL and the tool fetches the page and extracts the description automatically. Or paste the text directly if the page blocks automated fetches — Amazon listings frequently do, and the tool notes this upfront.
Exact quotes, not vague audit flags
Your site says
"premium outdoor footwear brand specializing in waterproof hiking boots"
Amazon listing says
"men's shoes, casual walking footwear, outdoor shoes"
The category label "casual walking footwear" contradicts the official "waterproof hiking boots" positioning. AI systems indexing both sources will produce inconsistent product type classifications, reducing citation confidence for hiking-specific queries.
Example for illustration. The tool extracts actual quotes from your submitted descriptions.
Common questions
What is entity consistency and why does it affect AI citations?
AI systems build brand entity profiles by aggregating signals from every source they index — your website, Amazon listings, Google Shopping, Etsy, press mentions, and more. When those sources describe your brand differently (different category, different core claim, different name variant), the AI's entity profile is fragmented. Fragmented entities get cited less confidently — or get attributed to competitors whose descriptions are more uniform.
What inputs does the tool need?
Three things: your brand name, your official description (from your About page, product intro, or brand description on your own site — at least 20 characters), and a marketplace source. The marketplace source can be a URL the tool will fetch, pasted text from a listing, or both. At least one marketplace source is required.
What if the marketplace URL fetch fails?
Some platforms, particularly Amazon, block automated fetches. The tool notes this explicitly and recommends pasting the listing text directly instead. The paste field accepts any listing text — Amazon, Etsy, Google Shopping, a distributor page, or any third-party description.
What dimensions does it check for mismatches?
The AI looks for inconsistencies across five dimensions: brand name (including capitalization and variant spellings), product category (how the product type is labeled), core claim (the primary value proposition), target audience (who the product is positioned for), and key features (which attributes are highlighted). Each mismatch includes an exact quote from both sources.
What is an entity signal?
Entity signals are the specific phrases and terminology that AI systems use to recognize and anchor a brand entity. Strong signals are consistent across your official and marketplace descriptions — they reinforce the entity. Weak or missing signals are terms that appear in one source but not the other, creating an incomplete or contradictory profile.
What do I do with the results?
Start with high-severity mismatches. The recommendations tell you specifically what to change and where — whether that is updating the marketplace listing, revising your official brand description, or aligning the product category label. The tool links directly to the Product Optimizer and Schema Auditor for the two most common follow-on fixes.
Find out where your brand story breaks down
Paste your official description and a marketplace listing. Get a consistency score, quoted mismatches by severity, and specific fixes — in one run.
Available on all paid plans. Cancel anytime.