The complete AI visibility audit for your store
Seven dimensions. Five AI providers. One score. Ranked recommendations that link directly to the tools that fix each gap — plus a downloadable PDF report for your clients or team.
For agencies
Run a Store Audit for each client in minutes. The scored PDF report is a ready-made deliverable that shows exactly where their AI visibility gaps are and which fixes will move the score most. Pairs naturally with a monthly retainer.
For store owners
One audit tells you exactly what to fix, in what order, and which tool fixes it. Instead of guessing why AI doesn't recommend your brand, you get a prioritized action list grounded in live AI responses.
What the audit checks
Each dimension is scored 0–100 and weighted by its impact on AI citability. The highest-weight gaps surface as your top priority actions.
AI Product Visibility
Runs 3 buying-intent queries ('best [category]', 'top [category] brands', 'where to buy [brand]') across ChatGPT, Claude, Google AI Overview, and Google AI Mode. Scores by mention rate.
Competitive Share of Voice
Runs 'best [category]' across ChatGPT, Claude, and Gemini. Measures how often your brand is cited vs. the field — a direct read on AI category leadership.
Schema Coverage
Fetches your store homepage and checks for 5 high-impact schema types: Organization, Product, FAQPage, Review, and BreadcrumbList. Each missing type costs AI citability.
Entity Clarity
Asks ChatGPT what your brand is, what it sells, and what category it belongs to. Scores by how accurately and richly the AI can describe your brand from memory.
Buyer Intent Alignment
Tests 'which [category] should I buy' and 'best [category] recommendation' across ChatGPT and Claude. Measures whether your brand appears in the queries closest to purchase decisions.
Review Platform Presence
Searches Google for your brand reviews and checks organic results for 8 platforms: Google Reviews, Trustpilot, Amazon, G2, Yelp, Capterra, Facebook, and BBB.
AI Brand Description
Asks ChatGPT, Claude, and Gemini to describe your brand. Scores by richness: does AI know you exist, what you sell, and enough to recommend you?
All major AI platforms, in parallel
ChatGPT
Claude
Gemini
AI Overview
AI Mode
Composite score + 7 dimension breakdown
Example Brand · waterproof hiking boots
Store Audit Results
42
Visibility
60
Schema
67
SoV
AI Product Visibility
42Competitive Share of Voice
67Schema Coverage
60Entity Clarity
75Buyer Intent Alignment
50Review Platform Presence
38AI Brand Description
70Priority Actions
AI Product Visibility
Run Product Citations to identify which providers are missing your brand.
Review Platform Presence
Build presence on Trustpilot and G2 — AI systems use review citations as authority signals.
Illustrative. Actual data comes from live AI responses at the time of your audit run.
Downloadable PDF report
Every audit run includes a clean, printable PDF report: composite score, all 7 dimension scores, the full findings for each dimension, and the prioritized action plan with tool links. Ideal for agency client deliverables or internal team presentations.
Common questions
What does the Store Audit actually check?
Seven dimensions: AI product visibility (3 queries × 4 providers), competitive share of voice (1 query × 3 providers), schema coverage (homepage fetch + 5 schema types), entity clarity (AI brand description quality), buyer intent alignment (2 purchase-intent queries × 2 providers), review platform presence (8 platforms checked), and AI brand description quality (3 providers). All 7 run in parallel.
How is the composite score calculated?
Each dimension is scored 0–100, then weighted and combined: AI Visibility 25%, Competitive Share of Voice 20%, Schema Coverage 15%, Entity Clarity 15%, Buyer Intent 10%, Review Platform Presence 10%, AI Brand Description 5%. The composite score maps to a grade: A (80+), B (60–79), C (40–59), D (20–39), F (<20).
How are recommendations generated?
After scoring, each dimension with a score below 80 generates an actionable recommendation. Recommendations are ranked by weighted impact — a low score on a 25%-weight dimension outranks a low score on a 5%-weight one. Each recommendation links directly to the specific tool that fixes that dimension.
How does the schema check work without access to our CMS?
The audit fetches your store's homepage HTML and checks for JSON-LD schema types in the page source. If you provide your domain, it checks for Organization, Product, FAQPage, Review, and BreadcrumbList schemas. Without a domain, the schema dimension scores zero.
Who is this for?
Primarily two audiences: agencies auditing client stores for AI visibility gaps (the PDF report is the deliverable), and store owners who want a single starting point that tells them exactly what to fix and in what order, with links to the tools that do the fixing.
Can I run the audit more than once?
Yes — the last 10 audit runs are saved per brand. Run it after making content changes, fixing schema, or building review platform presence, then compare scores to measure the impact of your work.
How long does an audit take?
Typically 30–60 seconds. All 7 dimensions run in parallel, so the total time is roughly the slowest single dimension — usually the AI provider calls, which take 10–20 seconds each.
Find out exactly where your store stands
Seven dimensions, five providers, one comprehensive score — plus a prioritized action plan that links to the exact tools that fix each gap.
Available on all paid plans. Cancel anytime.